文案策划Copy planning

Job Outline:
1. Responsible for the planning and copywrite of product content listings on Amazon, must analyze the product from multiple perspectives, explore and package the product’s selling points so that it is fit for market.
2. Copywrite planning and output of company brand official websites, including but not limited to: product pages, blogs, newsletters, product soft text etc. and update regularly when needed.
3. Output written content for brand product videos, advertising copywriting, creative activity copywriting and other related copywriting planning.
4. Be responsible for the planning, execution and analyzation of Amazon live content, its creation, improvement and optimization.
5. Participate in the planning and implementation of all kinds of creative marketing activities and marketing events, and cooperate with any copywrite output that is needed.

Requirements:
1. 23-30 years old, bachelor degree or above, major in Advertising, Marketing, Media etc. is preferred.
2. Excellent copywriting skills, strong creative thinking ability, creative concept and good communication ability;
3. Native mother tongue must be English, Written Chinese and spoken Mandarin is also preferred; any other languages such as Japanese, German etc. are a bonus.
4. Experience in consumer electronics industry, live broadcast planning and implementation, overseas marketing promotion experience is preferred.
5. Strong understanding of Western and Eastern working culture, how to put ideas across to an audience that may not initially understand is also preferred.
6. Must be good at communicating goals, deadlines and expectation.
7. Being confident enough to take part in Live broadcasts is also a bonus.

1.负责亚马逊产品内容列表的规划和文案撰写，必须从多个角度分析产品，探索和包装产品的卖点，使其适合市场。
2.公司品牌官方网站的文案策划和输出，包括但不限于:产品页面、博客、时事通讯、产品软文等。并在需要时定期更新。
3.为品牌产品视频、广告文案、创意活动文案和其他相关文案策划输出书面内容。
4.负责亚马逊直播内容的规划、执行和分析，以及其创建、改进和优化。
5.参与各类创意营销活动和营销活动的策划和实施，配合任何需要的文案输出。

任职要求:
1.本科以上学历，广告、营销、传媒等专业。是首选。
2.优秀的文案写作能力，较强的创造性思维能力，创作理念和良好的沟通能力；
3.母语必须是英语，书面汉语和普通话也是首选；任何其他语言，如日语、德语等。是额外的奖励。
4.有消费电子行业经验，有直播策划和实施经验，有海外市场推广经验者优先。
5.对西方和东方工作文化有很强的理解，如何将想法传达给可能最初不理解的观众也是首选。
6.必须善于沟通目标、期限和期望。
7.有足够的信心参加直播也是一种奖励。