Copywriting planning (foreign)

Job Outline:
1. Responsible for the planning and copywrite of product content listings on Amazon, must analyze the product from multiple perspectives, explore and package the product’s selling points so that it is fit for market.
2. Copywrite planning and output of company brand official websites, including but not limited to: product pages, blogs, newsletters, product soft text etc. and update regularly when needed.
3. Output written content for brand product videos, advertising copywriting, creative activity copywriting and other related copywriting planning.
4. Be responsible for the planning, execution and analyzation of Amazon live content, its creation, improvement and optimization.
5. Participate in the planning and implementation of all kinds of creative marketing activities and marketing events, and cooperate with any copywrite output that is needed.

Requirements:
1. Bachelor degree or above, major in Advertising, Marketing, Media etc. is preferred.
2. Excellent copywriting skills, strong creative thinking ability, creative concept and good communication ability;
3. Native mother tongue must be English, Written Chinese and spoken Mandarin is also preferred; any other languages such as Japanese, German etc. are a bonus.
4. Experience in consumer electronics industry, live broadcast planning and implementation, overseas marketing promotion experience is preferred.
5. Strong understanding of Western and Eastern working culture, how to put ideas across to an audience that may not initially understand is also preferred.
6. Must be good at communicating goals, deadlines and expectation.
7. Being confident enough to take part in Live broadcasts is also a bonus.
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岗位职责：
1、用文字书写，权威编辑，显力强，带动整体文案氛围；
2、 执行范围广泛的输出，从大型活动和长形式文章到战术性日常交付，如标语或新闻稿；
3、 源并创建各种内容，例如：用户故事、博客文章和信息内容；
4、 使技术概念更易于理解，并使其更易于了解；
5、 编辑副本和材料以提高音调和准确性，使写作风格适应不同的上下文；
6、 与设计师携手合作，开发出吸引人的创意作品；
7、 与市场营销部合作，制定最佳内容性能的A/B测试策略；
8、 研究受众习惯和行业趋势，创造吸引人的复制品，激发和销售。

任职要求：
1.英语、市场营销、通信或相关专业学士学位
2.较强的英语写作和口语能力，对国外风俗民情和喜好有一定了解，能凸显文化气息；
3.能用英语进行简洁有效的沟通，写作有魅力。
4.对技术和消费类电子产品或一般产品感兴趣（最好是热情）。
5.注重细节的工作作风，对反馈反应迅速，能适应紧迫的工作期限。