Market Insights Manager

Responsibilities
Lead qualitative and quantitative creative research, generate refined actionable insights
Provide organization visibility and reporting on category dynamics and industry trends
Work hand in hand with Product Managers to make informed, confident product decisions
Be the voice of the target consumer and herald of cultural and technological trends
* Source and mine secondary data, glean insights, provide relevant direction to the categories
Develop deep understanding and analysis of consumers, shoppers, channels, competitors as
Well as regional and local market trends
Manage all phases of the market research process including needs identification, project
Design, instrument design, analysis, and presentation of results
Synthesize research findings into concise reports or presentations, provide objective, clear,
Actionable findings that allow management to make fact-based decisions
Proactively work with leadership and cross-functional teams to identify knowledge gaps and
Develop consumer learning plan that addresses key business issues
Requirements
* Love technology. Excited about the future. Fascinated by consumer behavior
* 6 years of experience in a similar role, preferably in consumer product spac * Analytical mindset with a deep understanding of the consumer landscape
Ability to mine data sources and lead agency partners in developing actionable intelligence
Experience with creating stimulus materials and questionnaires for consumer research
Fluent management data sets in Excel, amplify your insights with PowerPoint supremacy
Independent, strategic, and creative thinker who is a strong team player and willing to take on
Additional responsibilities as necessary
Strong judgment and decision making skills, can self-direct and juggle an array of tasks
Thorough with data and disciplined in drawing results, but also willing to express
Personal judgment and help the business make intuitive leaps when necessary
Exceptional interpersonal and communication skills, Chinese language ability preferred