Social Media Manager

We are looking for a talented social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
The Social Media Manager reports to the Director of Recruitment and liaises with the China-side Branding Team.
Background
Essential
College/University graduate
Computer literate
Experience Management Organizational Social Media
Personal Profile
Confident and outgoing
Friendly, approachable and supportive
Flexible
Punctual and reliable
Able to work under own initiative and within a team
Professional and of smart appearance
Service minded
Actively seeks to improve personal and professional skills
Working hours and locations
The Social Media Manager works for 40 hours per week based in the Beijing offices.
Main Responsibilities
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engagement content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts'design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and Applications
Professional Development
Regularly evaluate own performance and progress
Attend and participate in workshops in development offered by the company
Be pro-active in improving skills through sharing knowledge with colleagues, and use resources found in the company, Internet and any other available sources