The predecessor of Guangdong Xiaofeixiang Art Theater Company is Dongguan Children's Art Theater Company, which is set up by Guangdong Ailifa Theater Management Co., Ltd. The troupe innovates management and operation mode, taking children's stage drama as the breakthrough point, creating and innovating, creating, performing, brokerage, vertical ticketing system in one of the new drama content industry operation mode. The company has a large number of talented people, gathering top artists, drama writers, directors, lighting design, dance design, music, costume design and other fields of top specialists in the United States Broadway, Beijing, Shanghai and other places, to create a highly market reputation and artistic appeal of the drama IP. The troupe of actors and actresses are all graduates from professional art schools at home and abroad. They have solid acting skills and strong appeal.
Since its founding, the troupe has created a number of classic children's stage plays, forming: Chinese legend series, healthy lifestyle series, popular science knowledge series, the world classic fairy tale new edition and other drama product lines, while actively radiating the local theatrical performance market in Dongguan, actively expanding the national performance market. The work "Little Ghost Runs the Home" won the Excellent Drama Award of the 10th Guangdong Arts Festival, and has accumulated more than 300 tours nationwide. The "Daughter of the Sea" won the most popular works award of the 3rd Dongguan International Musical Festival. In 2015, the company for Dongguan Museum of Culture to create a popular science drama - "Far letter," won the second Guangdong Provincial Science Popular Opera Competition the only gold medal.
Brief introduction of "sunshine program"
The "sunshine program" is guided by the Dongguan cultural radio and television Press Bureau. The Dongguan cultural center and Guangdong elyfa Theater Management Co., Ltd., is the city's Theatre resources. It takes the children's drama and public performances as the starting point, and promotes the market demand through the "Internet + theater Huimin performance" way. Through the creation, performance and vertical network ticketing of IP parent-child stage drama as the core, to build a set of children's drama training and education, youth art theme travel services and peripheral derivatives development and sales of parent-child entertainment industry integrated service platform.
Xiao Fuxiang Sunshine Project Theatre covers: Star Theatre, Yulan Grand Theatre, Dongcheng Film Theatre, Culture Weekend Theatre, Tangxia Performing Arts Hall, Changping Grand Theatre, Daojiao Yueyun Hall, Shipai Film Theatre and other major public cultural palaces, facing the city's 3-12 year-old children and parents, using ultra-low and affordable prices Popularizing children's drama culture and advocating healthy and upward parent child relationship. Since its launch on May 19, 2017, the project has grown into an important part of Dongguan teenagers'artistic life, and has become another symbol of Dongguan's cultural inclusiveness.
Xiao Fuxiang plans to perform all the plays, all of which are original IP repertoire, self-compiled and self-directed, and the repertoire can only be seen on Xiao Fuxiang platform. In the 6 months since 2017, 135 performances have been accumulated, and 80 thousand cumulative viewing times have been exceeded. And around this sunshine culture project mobile phone APP platform - Xiao Fuxiang, Weixin public name "Xiao Fuxiang Story" and so on, have accumulated a very high popularity. At present, there are more than 30,000 registered members of Xiao Fuxiang app and more than 20% active users per day. The number of fans of Xiao Fuxiang Story Club has exceeded 10,000, and 70 Xiao Fuxiang Weixin fans have been built in the whole city, with a total number of fans exceeding 6,000.