Sifande, China's leading integrated marketing and communication agency, focuses on urban image, tourism communication, and cross-border transformation under IP lines. With the concept of "Creativity First" of Think Forward, Sifangde has provided creative, planning and dissemination services for more than 200 cities and scenic spots at home and abroad, including Beijing, Wuhan, Chengdu, Changchun, Shenyang Xinmin, Liuzhou, Shenzhen, Kunming, Seoul, Toronto, etc. Sifangde has brought together experts in the fields of global city image, tourism communication and IP, together with the scientific research team of universities to develop the city image communication, tourism communication evaluation system and IP life cycle management system. Advertising, effectiveness evaluation, IP research and operation. Provide the whole industry chain service from the front-end strategy consultation to the middle end public relations activities and the back-end media dissemination.
We are committed to becoming:
L the most reliable brand and image consultant of Chinese cities / scenic spots;
L media expert on brand image of Chinese cities / scenic spots
L planning experts for large-scale festivals in Chinese cities / scenic spots
L China City / tourism IP top-level design and transformation application expert
1 about Communication University of China, city image communication research base
The Urban Image Communication Research Base belongs to the Asian Media Research Center of China Media University. It is a professional research institution focusing on urban image communication, urban brand building and urban marketing. The base gathers experts in the fields of global city image, city brand and city marketing, integrates the intellectual resources of universities all over the world, and integrates international advanced marketing concepts to provide comprehensive and systematic consulting services for the local city image construction and brand marketing in China. At the same time, through the establishment of a media communication platform covering China and the world and international cooperation platform, international communication and cultural exchanges of urban image activities.
2 about Communication University of China advertising School Tourism Communication Research Center
The Tourism Communication Research Center of Advertising College of China Communication University is a research institution focusing on tourism image communication and tourism destination marketing. The center was established in 2016. The center brings together experts in the field of global tourism and communication to study advanced international tourism communication concepts and create an innovative platform for research and practice of tourism communication. At the same time, the tourism communication research center constructs the resource network think tank, carries out the project research horizontal topic, holds the high-end forum regularly, trains, carries out the international exchange project and so on, provides the comprehensive system intelligence support for the Chinese native city tourism and the scenic spot tourism development dissemination.
About China soft IP Conference
China Soft IP Conference is the first high-end event in China that focuses on IP production, communication and cross-border communication sponsored by China Media University, China Copyright Protection Center and China Advertising Association, China Communication University Advertising Institute IP Cross-border Communication Research Center and China Soft IP Alliance. The first SoftIP Congress and SoftIP Alliance Launch Press Conference was successfully held on March 29, 2017, and the first China SoftIP Congress will be held in November. The Congress will include keynote forum, special sub-forum, IP value index release, one-to-one high-end cross-border dialogue, IP cross-border classic case roadshow and award ceremony and other creative editions. Block activity. At that time, more than 1000 people will be invited to hold a grand ceremony, including world-renowned IP industry cafes, IP platform companies, IP authorization experts, representatives of internationally renowned IP operation companies, well-known media executives at home and abroad, experts and scholars in media and brand fields. China Soft IP Congress will become a smart platform, trading platform, publishing platform and communication platform in the field of IP, and will become a landmark brand activity in the field of IP.
Sifangde, as the designated operator of China Soft IP Congress, has taken full responsibility for the marketing operation of the press conference and the whole conference, including overall planning, investment promotion, market cooperation, industrial landing, etc.
China Soft IP Alliance is an international platform dedicated to strengthening global soft IP convergence and exchange cooperation, building a global soft IP repository, promoting soft IP incubation operation and cross-border transformation, and promoting soft IP industry exchanges. It is also the first domestic industry organization with the theme of soft IP production, dissemination and cross-border integration.
International Forum on Tourism Communication
International Forum on Tourism Communication
The International Forum on Tourism Communication is the only high-end international forum in China which focuses on the image communication and brand building of tourism. It belongs to the Tourism Communication Research Center of China Media University. The International Forum on Tourism Communication takes it as its mission to break through the barriers to tourism and communication and to strengthen the communication between domestic and foreign tourism circles. The forum gathers the strength of think tanks, gathers the strength of domestic politicians, well-known scholars, tourism industry elites and media representatives, bases itself on the current tourism development, plans the future development path of China's tourism and tourism communication in the new economic system with professional and standardized thinking, and promotes the exchange and dissemination of China's tourism.
The first International Forum on Tourism Communications in 2016 takes "tourism + communication" as the breakthrough point, invites the heads of tourism departments in the United States, Canada, Britain, Japan, China and Taipei to introduce their own experiences (such as international tourism image building, tourism brand promotion, etc.), and invites world-renowned scholars to discuss global tourism communication. The aim of this paper is to provide academic and platform support for the development of tourism communication industry and promote international tourism marketing communication.