MINISO is a Japanese designer brand. It was co-founded by Japanese designer Mr. Miyazawa and Chinese young entrepreneur Mr. Ye Guofu in Tokyo. Mr. Miyazawa is also the chief designer.
MINISO is a famous high-quality product and an advocate in the field of global "smart consumer goods". Since it formally left Japan in 2013, MINISO has actively explored the international market, opened more than 1,000 stores in the world in three years, and its revenue exceeded 5 billion yuan in 2015.
In 2018, with a revenue of nearly 17 billion yuan, it was ranked as "the most terrible competitor in the world" by Muji, Uniqlo and Watsons. In the Chinese market, MINISO's top-notch products are also regarded as "the first enemy" by Apple's Chinese distributors.
At present, MINISO has reached strategic cooperation with more than 80 countries and regions, including the United States, Canada, Russia, Singapore, the United Arab Emirates, South Korea, Malaysia, Hong Kong, Macao and so on, with an average of 80-100 stores per month.