Established in 1994 under the brand Haizhi, the company is a diversified marketing company based on the platform of "sales service". It is based on the six industries of comfortable home appliances, traditional home appliances, home decoration, real estate, customized home furnishings and e-commerce, and carries out in-depth integration and resource optimization and integration of related industries to build Xinjiang's most powerful one. One of the competitiveness of comfortable household appliances, appliances, home appliances, real estate, custom home and electrical brand echelon, forming a strategic system and pattern of simultaneous development, in Xinjiang related industries have formed a large-scale, professional, brand, group leading edge.
In 1994, he founded Hai Zhi industrial and worked with shopping malls to start running household appliances.
In 1996, we completed the transformation from home appliance shopping malls to wholesale enterprises, and began multi brand operation.
_In 1997, the first self-operated store opened, and thus from a simple wholesale to the "wholesale + open retail stores" a new type of business;
In 1999, the company set up a "Brand Business Department" to strengthen the independent operation of various brands, to achieve a comprehensive promotion of the core competitiveness of enterprises, to play Haizhi platform and brand advantages;
_In 2004, the company adjusted its strategy, withdrew from the mainland market in an all-round way, and focused on Xinjiang. The company changed from "scale" to "benefit" and completed the transition from "planned economy" to "market economy".
In 2015, in response to the economic trend, seek corporate transformation, develop high-end markets to meet the needs of high-end customers;
In 2016, Gree Air Conditioner, Dajin Air Conditioner, Yikou, Weineng, Brown, Bosch, Siemens, Covos and other high-end household appliances brands were introduced to create a comfortable home system.