Public Relations Director (Los Angeles)

Responsibilities
• Build out Public Relations resources, create standards and plans, hire and develop talent
• Develop global communication strategy, ensure portfolio brands and parent company AUKEY
Technology achieve effective media coverage and visibility in all relevant channels including
digital, print, social, broadcast and word of mouth
• Maintain a strong understanding of the competitive marketplace globally and positively
position AUKEY and its brands to consumers, businesses, industry and trade media worldwide
• Oversee the writing and editing of press releases to support product launches etc.
• Partner with HQ and social teams to synchronize launch efforts, timing of social campaigns,
key influencer seeding and coordination
• Lead media outreach, reviews programs, and strategic development to support the corporate
brand, product messaging, and product positioning directives
• Drive ROI measurement and analysis of AUKEY press coverage and share-of-voice
• Improve brand reputation and eliminate PR incidents
• Stay ahead of relevant industry and media trends
Requirements
• Love technology, excited about the future
• 8 years’ related industry experience, 2 years’ management experience
• Excellent, charming, persuasive written and verbal communication skills
• Proven ability to coordinate media and events, agency experience is a plus
• Existing media relationships in consumer product space and tech industry preferred
• Deep understanding of media and modern influencer landscape
• Comfortable with tight deadlines and ability to handle changing requirements as well as
multiple overlapping projects
• Chinese language ability strongly preferred