LvYue Group was established in 2016 with strategic investment by Ctrip Group and President of Qunar Mr. Zhang Qiang as CEO. It is a tourism group integrating hotel management, information technology and trade market purchases. It aims to apply innovative Internet technologies to the traditional tourist chain and make the building and operation of the traditional industry intelligent and technology-based.
It boasts Floral Hotel—a boutique holiday resort brand, Vyluk Hotel—a hotel brand with a new-generation lifestyle, Sucha Hotel—a chain hotel brand targeting at youth，and Floral Travel—an official hotel reservation platform.